The Burberry Prorsum Spring/Summer 2013 menswear collection, unveiled amidst the buzz of London Fashion Week, represented a pivotal moment in the brand's evolution. While the "Prorsum" moniker would eventually be dropped, this collection showcased the label's signature blend of classic British tailoring with a contemporary, youthful edge, leaving an indelible mark on menswear trends. This article will delve into the specifics of the Spring 2013 show, exploring its runway looks, the beauty elements, the models involved, and the broader context of Burberry Prorsum within the brand's history and its eventual rebranding.
A Nod to Heritage, a Leap into Modernity:
The Spring 2013 collection was a masterful balance of heritage and innovation. Creative Director Christopher Bailey, true to his style, infused the show with a distinct Britishness, referencing traditional tailoring techniques and patterns. However, he simultaneously injected a vibrant energy, showcasing a modern silhouette and a playful use of colour and print. The collection wasn't just about rehashing the past; it was about reinterpreting it for a new generation.
The runway itself was a spectacle. The models, a diverse cast reflecting the increasingly globalized fashion landscape, strode confidently down the runway in pieces that seamlessly blended functionality with high fashion. The colour palette was remarkably diverse, ranging from sophisticated neutrals like beige and navy to bold pops of colour in vibrant yellows, greens, and reds. These colours weren't haphazardly thrown together; they were carefully coordinated to create a cohesive and visually stunning collection.
Key pieces included impeccably tailored suits in lightweight fabrics, perfect for the warmer months. These suits often featured slimmer cuts and modern details, such as patch pockets and subtle colour blocking. Alongside the tailored pieces, the collection showcased a range of more casual options, including lightweight jackets, printed shirts, and comfortable trousers. The use of different textures, from crisp cotton to soft knits, added depth and complexity to the overall aesthetic. The collection felt effortless yet refined, suggesting a modern man who appreciates both style and comfort.
The Beauty of Burberry Spring 2013:
The beauty aspect of the show was equally important, carefully curated to complement the clothing and create a complete and cohesive look. The makeup was understated yet impactful, focusing on enhancing the natural features of the models. Think clean lines, glowing skin, and subtly defined eyes. The hair was styled in a way that was both effortlessly chic and appropriately modern. This emphasis on natural beauty perfectly reflected the collection’s overall aesthetic – sophisticated yet approachable. The overall effect was one of relaxed confidence, mirroring the spirit of the collection itself.
The models chosen further enhanced the collection's impact. They weren't just mannequins showcasing clothes; they were individuals who brought a sense of personality and charisma to the runway. Their diverse backgrounds and appearances reflected the increasing inclusivity within the fashion industry, a trend that Burberry actively championed. This conscious effort to feature a diverse range of models contributed to the overall success of the show, making it feel relevant and relatable to a wider audience.
Beyond the Runway: Understanding Burberry Prorsum
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